The first-ever integrated leisure, retail, residential and commercial development in the island is targeted at luxury travellers seeking an ecological and nature-oriented option to more conventional destinations like Phuket and Bali.
The project is nestled in a sheltered bay on the island’s north-western corner facing the Andaman Sea.
It is a decade-long development spanning six phases aimed at tourists from European and Middle East countries, and fast-growing Asian countries like China and Singapore.
Tradewinds’ group chief executive officer, Shaharul Farez Hassan, said Perdana Quay’s integrated development would involve the development of some 97ha of land at Pantai Kok-Teluk Burau on the northwest of the island.
He said it would feature concepts and designs that would be reminiscent of some of the most famous resort destinations in the world, like Malibu beach, Maldives and Monaco.
“It is a unique destination providing an enviable mix of luxurious resort hotels, vibrant yet refined shopping and entertainment, unique nature-themed tourist attractions and distinctive residential properties,” he said.
Shaharul Farez said in his speech before Prime Minister Datuk Seri Najib Tun Razaklaunched the official unveiling of Perdana Quay Masterplan and groundbreaking ceremony of The Burau Langkawi at the site formerly known as Mutiara Burau Bay Resort in the island yesterday.
Najib, in his speech, said the development would be one of the finest in the world – top class accommodations and a collection of ultra-high end shops, all designed and delivered in an inclusive and environmentally-friendly way.
“From constructing buildings in line with the latest international green standards, to buying local produce and encouraging local handicrafts, I applaud Tradewinds policy of sustainable development and operation.
“Tradewinds’s Perdana Quay will showcase all of Malaysia’s best in one place, here in Langkawi,” he said.
Shaharul Farez said Tradewinds’ development of a luxury deluxe resort, The Burau, on the former Mutiara Burau Bay Resort site, would kick off the development of Perdana Quay.
He said The Burau, staking a major claim to Perdana Quay’s luxury credentials in the region, was expected to be completed by end of 2017.
It will see the construction of 245 deluxe rooms and 60 luxury villas which include 26 ultra-luxury villas on Pulau Anak Burau.
At a media briefing on Saturday, he said Tradewinds had its own strength and should be able to hold its own when asked the market potential of the island compared with Phuket and Bali.
“As long as we can keep things fresh, and certain processes renewal and viable, we will be able to hold our own. This is an integrated development, and it is not an ad hoc development like what we see in other parts of the island,” he said.
Shahrul Farez said the development would feature natural and family-oriented attractions like butterfly, forest and water-themed adventure parks.
“We will get the right and specialised people to manage these theme parks. We need special investors for that.
“We have the land and the sites for such purposes. There will be a few different takes on a particular business. And the water theme park is one of the best examples,” he said.
Phases I and II of the development will include natural and family-oriented attractions like butterfly, forest and water-themed adventure parks.
Among the highlight of the adventure forest park will be the longest zip line ride (Flying Fox) in the world.
Thrill-seekers can enjoy a 3.5km ride at speeds of up to 120 km per hour with views of the Malacca Straits, Andaman Sea and the canopy of the pristine rainforest.
In turn, the 2ha water-themed park will be nestled in natural beauty with the green hills of the imposing Gunung Machinchang as the backdrop.
And it will be joined by a Dolphinarium that will provide a level of interaction with these remarkable creatures that promise to be unique and special.
Phase 3 of the development will see the introduction of retail outlets, hotel and convention facilities aimed at the core China, Middle East and UK tourists and shoppers.
Phases 4 and 6 will see the construction and launches of marina, waterfront, foothills and lakeside-serviced residences that is envisaged to be priced at levels much more closely resembling residential properties of equivalent standards around the region.
Phase 5 will see the construction of a spa and wellness centre. Under this phase, there will also be additions to The Danna Langkawi hotel and construction of Beach Villas and other F&B outlets.
Shahrul Farez said the myriad number of attractions available at Perdana Quay was expected to drive visitor spend and number of days stayed.
Tradewinds is one of Malaysia’s premier leisure and hospitality owner-operators, with bespoke luxury and ecologically-conscious resort properties employing such prestigious brands under its stable as Hilton, Istana, Mutiara and Meritus.
Its investment on the island, via the hotels currently under its stable such as The Danna Langkawi, Meritus Pelangi Beach Resort and the former Mutiara Burau Bay Resort, has contributed over 600 rooms to the island. Its ongoing initiatives are expected to further drive tourist arrivals and spend in the key areas envisaged under Langkawi’s Tourism Blueprint.
Tradewinds’ investment for the development of Perdana Quay underlines theAlbukhary Group’s commitment to Langkawi and is the latest chapter in its venture on the island which includes the Rebak Island Resort; the island which is privately-owned by the group.