ABF 2015 is an initiative by the Malaysia External Trade Development Corporation (MATRADE) and Ministry of International Trade and Industry (MITI).
The morning session will feature panellists from ASEAN business councils and associations where participants can expect discussions on market entry and its challenges, sector growth as well as trade prospects in the region.
The afternoon session will focus on a smaller group of exporters where participants get to learn about various topics such as MATRADE's 2015 programmes and new services, as well as updates on the AEC.
There will also be a talk by ASEAN Business Advisory Council (BAC) Secretary General Syed Nabil Aljefri on business opportunities in ASEAN and market briefings by MATRADE's Trade Commissioners based in ASEAN countries.
In 2014, Malaysia's trade with ASEAN accounted for 26.8 per cent of the country's total trade, valued at RM389.03 billion, an increase of 3.9 per cent from 2013, indicating the region's importance as a key market for Malaysia's products and services.
For details on the event, visit www.matrade.gov.my.
Registration for ABF 2015 is free.