The Ministry of International Trade and Industry (MITI) said in a statement that the roadmap would among others, encompass initiatives to address the gaps in the export eco-system, as well as deepen market access for exporters through market linkers, industry specialists and specialised promotion programmes.
The roadmap will also include efforts to ram up exports through champions and Mid-Tier companies as well as improve the coordination of export promotion programmes among export-related government agencies.
These strategic action plans will be aligned with sectors targeted under the government's 11th Malaysia Plan and the National Key Economic Areas (NKEA), the ministry added.
The NEC, too, intends to enhance exports through better facilitation including improving processes, procedures, regulations and documentation for exports, improving on infrastructure, certification requirements and logistics.
Some of these initiatives will be implemented through the National Logistics Task Force that has been established, MITI said.
Among others, the needs of small and medium enterprises (SMEs) in exports will also be looked into as their contribution in the segment is still relatively small at 16.9 per cent, while the target is 25 per cent by 2020.
For Mid-Tier Companies (MTCs) Development Programme, selected Mid-Tier companies will receive customised assistance to enhance their market access worldwide and strengthen their export capabilities.
Following the trends and developments in the digital world which create new marketing channels in the e-space, the statement said the government would continue to provide the enabling environment and support for Malaysian companies, especially SMEs to adopt this mode of doing business.
Among the initiatives that have been introduced include the eTrade programme, a collaborative effort between Matrade and the Multimedia Development Corporation (MDeC).
In addition, the government will enhance efforts to brand Malaysia and secure acceptability for Malaysian products and services in international markets.